Global Filipino clothing and lifestyle retail store established in 1987 opening up as a small store selling men's t-shirts. The company has now grown to include a ladies' line, underwear, fragrances, housewares, snacks and other lifestyle products. The company's growth can be attributed to their use of celebrity endorsers, television commercials and giant billboards along the busy streets of the metro.

The Challenge
Create a CSR program that coincides with their 25th year anniversary
Create an online campaign for the brand that will attract fans and followers on social media

The LDL Solution
Develop a CSR campaign that will tap celebrity endorsers who support charitable institutions and foundations to engage their fans to help out by voting for them in the Bench website (fans should follow Bench in Twitter and be a fan on Facebook before they can vote)

An engaging viral campaign